How is creating for TikTok different from other platforms?Įverything has its own audience. “I probably could have ridden a much bigger wave if I tried, but it’s just not my style.” It’s usually a dumb filter that I do something with. There’s no effort in the ones I post, at all. I use it mainly to post really dumb TikToks. Now, I’m a firm believer and I enjoy it quite heavily. Then the algorithm started finding the comedy that I was really into, and the types of videos that I liked. I was like, ‘I have so many social media platforms. I was one of those people that bah-humbuged it, in the beginning. Have you made the deep, terrible dive into TikTok? The people at YouTube were saying it was one of the fastest-growing channels of 2016 on the entire platform. We went to a creator summit in New York with the head of YouTube. How did you come to terms with not being the one on top?īack in 2016, the channel was growing pretty significantly. I’m older and more mature, and I think people pick up on that. It’s just a lot more fun and it’s a bit more mellow that way. When there’s less pressure on it, I’m not trying to chase too many trends or appease too many algorithms, or not trying my best to be on top. The thing about doing this stuff is that I can do it all day, every day and it’ll still never be enough. It’s not only been healthy but also necessary to just enjoy life a bit better. I absolutely love hanging out with my girlfriend all the time. I feel like I have so much more time for myself and a relationship that I fully enjoy. How have you felt about slowing down your upload schedule recently? This interview has been edited for clarity and brevity.Ĭloak, a clothing brand JackSepticEye started with fellow YouTuber Markiplier, expanded the content creator’s reach. McLoughlin spoke to Inverse about his passion for entertaining, avoiding burnout, and why he decided to create a documentary in the first place. “The thing about doing this stuff is that I can do it all day, every day,” McLoughlin tells Inverse. Chronicling his life from adolescence (like how playground bullying inspired his online moniker) to online superstardom, the film is an opportunity to give fans a more personal look at the life of an influencer. His first documentary film, How Did I Get Here, will be streaming on Moment House starting February 28. This simple blueprint became a roadmap for a generation of content creators, and that same formula has continued to be successful for McLoughlin, who still uploads daily gameplay and reaction videos that garner tens of millions of views.īut the Irish-born YouTuber isn’t done innovating. But he’s also utterly afraid to speak candidly to his audience about serious issues, like mental health. He’s cheerful, relentlessly upbeat, and quick with a joke. Known to his 28 million subscribers as JackSepticeye, McLoughlin perfected the Let’s Play subgenre of videos, simply by sitting in front of a webcam and recording his commentary about the games he was playing. Nine years ago, Seán McLoughlin changed YouTube forever.
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